Overview:
OceanPeak is a premium boat tour company based in Tenerife. It specializes in curated ocean adventures that blend relaxation, adventure, and education. It offers a range of boat tours, including serene sunset cruises and exhilarating marine life watching, designed to cater to different interests and age groups. With over a decade of experience, OceanPeak is committed to delivering its customers a safe, unforgettable experience.
Challenges:
- Lack of Online Presence: OceanPeak had no online booking platform, limiting its ability to reach a global audience and forcing it to rely on manual booking processes.
- Manual Booking Processes: Handling reservations manually was time-consuming, error-prone, and inefficient, especially during peak seasons.
- Disconnected Systems: Business operations, including accounting and customer service, were managed through separate, unconnected systems, leading to inconsistencies and delays.
- Brand Consistency and Customization Needs: OceanPeak needed a platform that could reflect its premium brand image and provide a seamless user experience, something that off-the-shelf solutions couldn’t offer.
Solutions Implemented:
- Custom E-Commerce Platform: Caesar7 developed a tailored e-commerce website using the CZAR7® system, ensuring a pixel-perfect design aligned with OceanPeak’s brand identity. The platform is highly versatile, fast, and fully customizable.
- Integrated Booking and Reservation System: A robust booking system was implemented, allowing customers to explore boats, view detailed tour information, and make reservations online. The platform includes:
- Interactive Map: Showing the exact location of boats.
- Detailed Tour Information: Includes tour duration, guest capacity, and food and drink options.
- Gift Certificates: Gift certificates are available for purchase directly through the website.
- Add-On Features: Customers can enhance their trips during checkout with additional features like extra champagne or meals, providing a more personalized experience.
- Google/Apple Calendar Integration: Customers can add the booking directly to their Google or Apple calendar once a tour is confirmed, ensuring they never miss their adventure.
- Standardized and Non-Standard Integrations: Integrations like business management systems and accounting software were completed. Additionally, the website was integrated with Google reviews to display authentic customer feedback.
- Consulting and Programming Services: Caesar7 provided continuous programming and consulting services to ensure the platform meets OceanPeak’s current and future needs.
Results:
The new platform has transformed OceanPeak’s booking process, making it easier for customers to book tours and personalize their experiences. Integrating additional features and calendar syncing has enhanced customer convenience, while the overall design and functionality have strengthened OceanPeak’s online presence. The result is a more efficient, user-friendly system that supports business growth and delivers an exceptional customer experience.
